This paper is devoted to the global exponential stability of the single commodity price fluctuation model with delayed and impulsive factors. Particularly, by means of nonlinear measure method, we provide a sufficient condition for global exponential stability of the price fluctuation model. Compared with some existing results, our method abandons the conventional monotonicity of demand and supply functions and considers the impulsive effect on the price fluctuating process, which means that our model is a generalization of existing ones. Moreover, our result is partial improvement and extension of some existing ones. An illustrative example and its simulation are provided to illustrate validity of our method and result.